First-person shooter action experience against zombies in a Spanish location.
City Brand Development – FPS Action
Experience Be a Survivor adapted to accompany the Survival Zombies performed by WRG in San Martín de Valdeiglesias and Valladolid.
In this case, the real experience is complemented with the digital experience. We got that, the attendees to the event and curious who did not participate in the Survival, could live the immersion in the zombie world in an even more apocalyptic city and adding the possibility of eliminating the zombies with shots.
A competitive challenge in which to survive and be rescued with the highest score.